Who we are
This site (whatsaeo.co.uk) is operated by Creative Sauce Ltd ("we", "us", "our"), a company registered in England and Wales (Company No. 12582512, VAT No. GB365544675), based in London, trading as WhatsAEO. We are the data controller for personal data collected through this site. You can reach us at hello@creativesauce.io.
What information we collect
- Playbook download: your name and email address, submitted via the Playbook download form on the homepage.
- Contact form: your name, email address, optional business name, enquiry category (business / question / correction / feedback), and the content of your message.
- Interactive tools: the AI Readiness Check, AEO Checklist and AI Visibility Testing Worksheet all operate in your browser. The answers you enter are not transmitted to our servers. Your progress is stored in your browser’s local storage so you can return to it on the same device.
- Automatically collected: approximate location, device and browser type, and standard web analytics about how you use the site (only if you accept analytics cookies).
How we use it, and our lawful bases
- To send you the Playbook you asked for and a short welcome email (contract / steps prior to a contract).
- To respond to your contact-form enquiry (contract / steps prior to a contract).
- To send occasional WhatsAEO updates only if you have ticked the separate marketing opt-in (consent, which you may withdraw at any time via the unsubscribe link in every email).
- To route a genuine business enquiry into the Creative Sauce sales pipeline so we can follow up appropriately (legitimate interests).
- To operate, secure and improve the site (legitimate interests).
- To meet legal and regulatory obligations (legal obligation).
Cookies and analytics
We use Google Consent Mode v2. Until you accept, no analytics or advertising cookies are set. If you accept, we use Google Analytics 4 to understand which content is useful; it stores an identifier and some technical information in your browser. You can change your mind at any time via the "Cookie settings" link in the footer; see also our Cookie Policy.
Browser-local storage (interactive tools)
Three tools on this site save your work in your browser only, using localStorage:
- AEO Checklist saves which items you have marked Complete, Needs work or Not applicable.
- AI Visibility Testing Worksheet saves the test entries you log (date, platform, prompt, outcome, notes, sources).
- AI Readiness Check does not save between visits.
Nothing you enter in these tools is transmitted to our servers. Clearing your browser data, using a different device, or using private browsing will clear your saved progress. Each tool offers an export function (JSON for the checklist, CSV for the testing worksheet) so you can keep a copy before clearing.
Who we share it with
We do not sell your data. We share it only with trusted service providers ("sub-processors") who help us run the site, under contracts that require them to protect it and act only on our instructions. These currently include:
- Vercel (website hosting, infrastructure)
- Supabase (database for leads and contact enquiries, hosted in the UK)
- Brevo (transactional and marketing email delivery)
- Google Analytics 4 (if you accept analytics cookies)
We may also disclose information where the law requires it.
AI and your data
Creative Sauce builds AI systems, so we are deliberate about how AI touches personal data. We do not feed the personal data you submit through this website into AI models, and we do not use it to train them. If a future tool on this site uses AI to generate a result, any personal data involved will be processed only to return your result and through providers contractually bound not to train their models on it.
International transfers
Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses.
How long we keep it
- Playbook / newsletter subscribers: until you unsubscribe, plus a short suppression record so we don’t re-add you.
- Contact-form enquiries: routine enquiries are deleted after 24 months; genuine business enquiries that become live client relationships are retained for the duration of that relationship and a reasonable period afterwards.
- Analytics: per Google Analytics 4 retention settings (currently 14 months).
Your rights
Under UK data protection law you have the right to access, correct, delete, restrict or object to our use of your personal data, to data portability, and to withdraw consent. To exercise any of these, email hello@creativesauce.io. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Security
We take reasonable technical and organisational measures to protect your data: TLS in transit, service-role scoped keys for backend writes, limited role-based access on the dashboard, and separation between marketing data and operational infrastructure. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
Children
This site is intended for adults and for business use. We do not knowingly collect personal data from children.
Changes
We may update this policy from time to time. The date at the top of this page shows when it was last revised. Material changes will be flagged on the homepage for a reasonable period.